Frequently Asked Questions

We offer six core digital services: Google Ads management, Facebook Ads (Meta Advertising), TikTok Ads campaigns, App Solutions (iOS & Android development), Web Solutions (custom websites and web apps), and Monetization strategy. Each service is tailored to your business goals and delivered with full performance transparency.

Google Ads is a pay-per-click (PPC) advertising platform where your ads appear in Google Search results, on YouTube, and across the Display Network. You bid on keywords relevant to your business, and when someone searches for those terms, your ad may appear. You only pay when someone clicks your ad. We handle keyword research, ad copy, bid strategy, and continuous optimization to maximize your return on ad spend (ROAS).

Facebook Ads (now Meta Ads) allows businesses to reach highly targeted audiences on Facebook, Instagram, Messenger, and the Audience Network. Using Meta's detailed demographic, interest, and behavioral data, we create campaigns that reach your ideal customers. We manage everything from creative development and audience targeting to A/B testing and conversion optimization.

TikTok Ads are short-form video advertisements that appear within TikTok's content feed. TikTok has over 1 billion monthly active users globally, with particularly strong engagement among 18–34 year olds. It's ideal for brands wanting to build awareness, drive app installs, or reach younger demographics. We create native-feeling ad content that blends into TikTok's organic experience for higher engagement rates.

We track a range of KPIs depending on your campaign objectives: Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), impressions, reach, and more. We set up proper conversion tracking from day one and provide regular performance reports with clear insights and recommendations.

App monetization refers to the strategies used to generate revenue from a mobile application. This includes in-app advertising (banner, interstitial, rewarded ads), in-app purchases, subscription models, freemium models, and affiliate partnerships. We analyze your app's user base and usage patterns to recommend and implement the monetization mix that maximizes revenue without harming user experience.

Results vary by campaign type and objective. Google Search Ads can generate leads within the first few days of going live. Facebook and TikTok campaigns typically need a 2–4 week learning period for the algorithm to optimize delivery. Organic-influence campaigns take longer. For most clients, we see meaningful performance improvements within 30–60 days, with campaigns continuing to improve as we gather data and optimize.

There is no one-size-fits-all answer, as it depends on your industry, competition, and goals. We work with businesses across a range of budgets. During our initial consultation, we'll review your objectives and recommend a minimum viable ad spend that can generate meaningful data and results. We also ensure our management fees are transparent and proportionate to your investment.

Yes. Our Web Solutions team builds custom websites, landing pages, and web applications — from simple brochure sites to complex e-commerce platforms and SaaS dashboards. We focus on performance, mobile-first design, SEO optimization, and conversion rate optimization (CRO). All web projects are built to integrate seamlessly with your ad campaigns for a unified digital strategy.

Getting started is simple. Visit our Contact page and fill out the enquiry form, or email us at management@ayansolutions.org or call +91 8767526382. We'll schedule a free initial consultation to understand your business goals, current digital presence, and budget. From there, we'll propose a tailored strategy with clear deliverables and timelines.

We work across a wide range of industries including e-commerce, education, healthcare, real estate, finance, hospitality, retail, and technology. Our team adapts its strategies to the specific competitive landscape, audience behavior, and regulatory requirements of each industry. If you're unsure whether we're a good fit for your sector, reach out — we're happy to discuss your specific needs.

We provide regular performance reports (weekly or monthly, based on your preference) covering all key metrics: ad spend, impressions, clicks, conversions, CPA, ROAS, and more. Reports are clear, jargon-free, and include actionable recommendations. You also have access to live dashboards so you can monitor performance at any time. We schedule regular review calls to walk through results and discuss strategy adjustments.